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Rolex Paris Masters

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“Vibrons Plus Grand.” A new positioning and identity, raising the indoor tournament to the highest Masters 1000 standards.

BRAND
Research & insights Brand strategy Visual identity Motion identity
EXPERIENCE
Motion graphics Brand spaces Stadium dressing Event protocoles
DIGIT2024 - 2025
SoMe

Vibrons plus grand

With its move to Paris La Défense Arena, the Rolex Paris Masters enters a new strategic chapter. The challenge: boost appeal, modernize identity, and deliver a spectacular experience while preserving its premium, historic DNA.

We developed a brand platform and immersive visual language designed for digital, broadcast, and in-arena experiences. The “Vibrons plus grand” slogan embodies the tournament’s unique energy and unites spectators around collective excitement.

Launched in 2025, the new identity drove record attendance (220,000 spectators), +129% digital impressions, 30,000 merchandise sales, and a 7.5/10 spectator satisfaction, solidifying its international status.