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Moët & Chandon x Formula One

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Victory is better when shared. An emotional brand experience elevating celebration moments at every Grand Prix.

BRAND
Brand strategy Visual identity
EXPERIENCE2024 - 2025
Event protocole Track side visibility Brand spaces Hospitality

Victory is Better When Shared

The champagne spray in Formula 1 is an iconic ritual—rooted in history and ready for a new era. The challenge was to reinvent the post-race celebration while preserving its prestige. Returning as official partner for 10 seasons, Moët & Chandon reclaims the podium with a renewed vision.

We reimagined the entire post-race parcours as a continuous brand experience. From new protocols to spatial interventions—cool-down room, transition corridor, podium—we designed moments of connection across every step, including the gesture of signing a bottle for a loved one.

A system designed to place Moët & Chandon at the heart of every victory, with warmth, emotion, and intent. Going beyond the role of a sponsor, shaping an elevated post-race experience across Formula 1.