RC Lens
A living identity forged in mining heritage and relentless supporter passion.
- Brand
- brand strategy brand identity brand identity stadium
- Experience
- hospitality stadium graphics training centre
- Digital2022
- socials
In the heart of a former mining city, RC Lens stands as more than a club—it is a collective force shaped by resilience, pride, and unwavering loyalty. At its core, Stade Bollaert-Delelis becomes a symbolic arena where history, emotion, and community collide, turning every match into a shared ritual.
The identity system amplifies this intensity through three pillars—Club Heritage, Supporter Culture, and Key Players—distilling decades of iconic moments, fan rituals, and club legends into a cohesive visual language.
The design system contains bold and simple graphic symbols, a frame device and a decisive and dynamic typeface. An identity that plays with the industrial past and cultural identity, confidentially, playful and proud. Transforming Bollaert-Delelis into a singular football universe, instantly recognizable and deeply felt across generations.