EcoTrail
Ecotrail is evolving to engage a new generation of runners, while preserving its committed DNA.
- BRAND
- Research & insights Brand strategy Visual identity Motion identity
- EXPERIENCE
- Stadium dressing Event protocoles
- DIGITAL2025
- SoMe
Where Trail begins
With trail running booming, Ecotrail aimed to position itself as the natural playground for runners—welcoming newcomers while staying credible for purists.
We built a clear, modular brand identity around the idea: “Where Trail Begins.” This slogan conveys openness and progression over performance. Visually, the typographic logotype, nature-inspired palette with athletic accents, and modular graphic system adapt seamlessly across physical and digital touchpoints.
The modern, responsible identity attracts new audiences while strengthening credibility among longtime participants, setting the stage for new experiences and races that endure over time.