Paris FC
A bold new identity for a club and a city on the rise. Vivid as its city, we brought the capital’s energy, into one powerful visual language.
- Brand
- Brand strategy Brand identity Brand architecture Slogan
- Experience
- Signage Brand spaces Stadium dressing Hospitality Motion graphics
- Digital2025
- SOCIALS
Certifié Paris.
With promotion to Ligue 1 and ambitious new ownership, Paris FC is stepping into a new era. Rooted in the energy of its neighborhoods, the club reflects a Paris that is authentic, dynamic, and deeply connected. The challenge: build a visual identity that captures this spirit while strengthening bonds with fans and the wider community.
Inspired by Parisian architecture, local culture, and iconic symbols, we created a unifying visual territory defined by bold typography and distinctive signatures. From the stands to pitchside at Stade Jean-Bouin, every touchpoint expresses a living, breathing Paris: engaging, recognizable, and proudly local.