ligue 1 +
Football in France entered the OTT era. Powerful and modular : an immersive, culturally-driven brand placing clubs and players at the centre of the spectacle.
- BRAND
- Brand strategy Brand architecture Visual identity Motion identity
- Experience
- TV / Digital Broadcast Motion graphics
- Digital2025
- Web design UX/UI SoMe Brand Center
With Ligue 1+, the French Professional Football League did more than launch an OTT platform — it redefined how French football is experienced. The challenge was to create an instantly recognisable identity able to compete with global streaming standards while asserting a distinct French character.
We developed a complete audiovisual language, spanning visuals and sound, designed to perform seamlessly across every screen. A fluid, modular identity adapting to club colours, immersive 3D broadcast design and a bold sonic signature inspired by stadium percussion combine to amplify emotion and belonging.
Launched in July 2025, the platform surpassed one million subscribers within a month and achieved 85% satisfaction, establishing Ligue1+ as a premium media brand built around clubs and spectacle.