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French Federation of Table Tennis

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A vibrant identity making table tennis a spectacular, culture-led sport.

BRAND
Research & insights Brand strategy Brand architecture Visual identity Naming Motion identity
EXPERIENCE
Motion graphics
DIGITAL2025 - 2026
SoMe
Section

For the French Table Tennis Federation, the challenge was clear: turn widespread popularity into lasting engagement. Played by millions across France, table tennis suffered from a fragmented, schoolyard image that overshadowed its elite intensity.

We designed a bold brand architecture and a contemporary visual territory uniting playfulness, inclusion and high performance. Vibrant, digital-first and highly modular, the new identity lives seamlessly from social media to competition arenas.

Launched in June 2025, it was rapidly embraced by clubs and the wider community, gaining strong media exposure and strengthening the federation’s credibility, appeal and commercial potential.